Upraising

Briefing

Upraising is an identity project conceived to shape a contemporary wellness brand connected to the world of adaptogens. The proposal takes form through a serene, sophisticated and luminous visual language, designed to translate into brand the qualities of calm, balance and vitality associated with its products. Beyond the identity itself, the project includes the design of all brand elements and the development of packaging for the different product lines, creating a coherent, sensitive system designed to grow naturally with the brand.