Superlativa

Briefing

Superlativa is an identity project conceived to shape a women’s wellness brand. Through a delicate, sensorial and sophisticated visual language, the brand builds a universe able to translate values such as balance, care and vitality into a distinctive identity. The project includes the development of the brand identity, the design of a packaging family and the art direction, articulating a coherent and recognisable system that supports the brand with sensitivity, consistency and character.