NeurekaLab

NeurekaLab is a startup with an extraordinary mission: ensuring that no child is left behind. Technology serving education, backed by the scientific rigor of the Universitat de Barcelona and the Universitat de Vic - Universitat Central de Catalunya. With just 15 minutes a day, a student can improve their reading and math skills. NeurekaLab continues to gain recognition, schools, families, strategic partnerships, and impact. It was the right time to redefine its narrative and prepare the brand for its next stage of growth. At ORDRE Agency, we led this repositioning process: "From focusing on learning difficulties to empowering every child's progress." Because the platform is more than a tool for identifying challenges. It is a solution designed to support an entire classroom: helping both students who need extra support and those who have the potential to move faster. We also worked on the brand evolution to position the project where it belongs. NeurekaLab is not an app. It is an ecosystem for learning, research, and intervention, built on scientific evidence. Tools may evolve, but the mission and the brand should endure.