mensula

The challenge was clear: to create the visual identity for an ambitious project born in Barcelona with the goal of building a technology platform for architects. Mensula doesn't want to be perceived as just another AI tool. Architects have their own way of observing, designing, and making decisions. Every practice has its own soul, and Mensula needed an identity capable of speaking to that world with intelligence and purpose. The concept is rooted in the mensula—the architectural bracket. Its physical form became the starting point for designing the logo and developing the entire visual and typographic system. The identity brings together two seemingly opposing languages. One is more parametric and systematic, reflecting the platform's technological dimension. The other is more organic, handcrafted, and human. That tension expresses the project's central idea: the architect's curatorial role within AI. Technology expands what's possible, but it is human judgment that decides, refines, and ultimately shapes the final outcome. Mensula is already being used by its first architects and students to create renders, but its ambition goes far beyond that: to become the leading platform for architects. At ORDRE, we're proud to be accompanying them on this exciting journey.