Achaar

Briefing

Achaar is a brand identity project rooted in lettering, atmosphere and cultural resonance. Built around a custom wordmark, the identity was designed to express the singular character of the restaurant through a visual language that feels warm, memorable and precise. What began as a branding exercise evolved into a broader cultural platform, later extending into a capsule collection with Lefties and an event staged within the restaurant, allowing the brand to move naturally between space, product and experience.